Smeg appoints new regional sales manager

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Italian domestic appliance manufacturer Smeg has announced the appointment of Richie Bleasdale as its new regional sales manager across the North West & West Midlands.

With over sixteen years’ experience in the kitchen appliance sector for GDHA, covering various roles including sales support, product management, national and regional account management roles, Richie will be responsible for developing Smeg’s independent business channels in the North West & West Midlands regions. Richie’s appointment signifies Smeg’s commitment to investing in and growing its sales team in the UK, the company says.


Richie succeeds Karen Parker who has moved into a new key account manager role within Smeg UK.

Retail channel director Paul Barker said: “We’re delighted to welcome Richie to the team as he brings a wealth of experience to the company. I am confident that his knowledge, professionalism and dedication will help the company further improve its sales and distribution channels within the North West & West Midlands.”

Richie Bleasdale added: “I’m delighted to have joined Smeg at such an exciting time in the company’s ongoing expansion, with a huge range of new product launches introduced already in 2015 which will serve to strengthen Smeg’s position in the market. The combination of iconic design, breadth of range, innovative technology and genuine originality made the chance to work with the brand a really exciting challenge.”

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