Smart TV penetration ‘will reach 57%’ in Western Europe this year

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Internet of Things (IoT) research firm Parks Associates has announced new research showing smart TV penetration will reach 57% in Western Europe this year.

This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices, the company says.

New use cases will be on the agenda for Parks Associates and other industry executives during the 12th annual CONNECTIONS(TM) Europe: IoT and the Connected Consumer conference which will examine the European smart home and IoT market, to be held November 1 and 2 at the Amsterdam Marriott Hotel.

Parks Associates research analyst Brad Russell commented on the research findings. “The TV’s role in the home is evolving,” he said. “Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells. Google Home also introduced the capability to cast visual search results from voice interactions to any Google Cast-enabled device, such as a smart TV, effectively making the television a large-format viewing app.”

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