Small Domestic Electricals On Trend At Exclusively

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With numbers of SDA suppliers exhibiting at Exclusively (14th and 15th June at the Business Design Centre, Islington), this is now the leading showcase for new products, buyer and media networking and for future trends.  It’s a great chance for buyers from both multiples and independents to see the best in new products, merchandising and the upcoming trends which will shape consumer purchasing decisions over the next one to three years.  Moreover with a £75 travel cost incentive, free hotel rooms on a first come first served basis for buyers travelling over fifty miles to attend and a £100 discount voucher for all independents who place orders at the show, there is no better all round business opportunity for SDA stockists and retailers.  So says Will Jones, Chair of Exclusively and Chief Operating Officer of BHETA, the industry trade association which owns the show.

Big name brands such as Swan, Haden, Lavazza, Tower, SMEG and BLACK & DECKER will all be launching product as well as new exhibitors such as Wonderchef and Vitality House.  But Exclusively is also not just about product.  It has a reputation for predicting commercial trends and a proven track record for enabling brands to get in front of buyers and the media.  Popular features such as the Trend Talks and Tours with trend forecaster, Scarlet Opus and the Brand Showcase which provides media with a curated insight into the best new products have been expanded considerably compared to previous years.

Insightful trend predictions are a particular draw for savvy buyers and this year will be no exception.  At the briefing meeting for exhibitors in early May, Phil Pond from Scarlet Opus gave a sneak preview of three trends which will start to come through from the autumn / winter – the idea being to help ensure that the products on display at the show are perfectly placed for buyers both short term and into Christmas, as well as long term.

Homestead is all about serene sanctuaries brought to life by a sophisticated combination of dark surfaces against a backdrop of earthy browns and greens. It offers cottage core cosiness and private space with access to the outdoors. With a feeling of connected remoteness, this trend is expected to last well into this and next year.

Escapism | Phygital introduces a futuristic world where virtual reality is the norm and blurs the lines between physical and digital. Bright, confident shapes bring this to life, with a punky shocking pink projected to be the key

colour. This is about engaging with the Metaverse and virtually ‘using’ products before buying them.

Wellness and Comfort focuses entirely on calm minimalism. Incorporating both psychological and physical comfort, this trend is subtle, but not bland. Dreamy, soft shapes come together with a palette of light, pastel tones to create a nourishing space that is reminiscent of the 50s and 60s. The colour palette also works well for kitchen products, while luxurious textiles such as silk and faux-fur bring the comfort element to life.

There is no doubt that products which work with any of these will not only be prevalent in the exhibition in general, but also in the Brand Showcase – a media-friendly edit of the main show – where some 250 press, bloggers and influencers will soak up the on trend thinking and use it in all their coverage to come.

A new feature at this year’s show is wine tasting with Olly Smith, drinks expert for the Mail on Sunday‘s YOU magazine and Saturday Kitchen.  He has written five books, Eat & Drink: Good Food That’s Great to Drink With, Wine: Both BarrelsBehind Enemy WinesDrinking For Chaps, and Fizz.   His sixth book, Home Cocktail Bible, was published in November 2021 and Olly will be guiding visitors and exhibitors through the finer points of popular and vintage wines at the show.  Popular chef, Jeremy Pang will also be working with exhibitors at the event.

One of the great things about Exclusively is the level playing field it offers to all companies – large, small and new to the market – ensuring that buyers see the leading brands, the major launches and many items that they will not have seen anywhere else.   With 130 exhibitors and 300 brands on show, Exclusively will be the perfect opportunity for buyers, journalists and influencers to find everything they need.  Will Jones concluded, “Everyone can be confident in enjoying a great show, especially as it is Exclusively’s 20th anniversary.   The opportunities to see the latest product, talk to suppliers and gather all manner of excellent content and market intelligence is second to none.  Exclusively is a real must for SDA buyers.”

More information about visiting Exclusively can be obtained from the BHETA Member Services Team on 0121 237 1130 or via

For media information, contact:  Kate Murphy, 07768 714406,

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