Sharp Home Appliances launches with customer support promise

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White goods brand Sharp Home Appliances has launched across Europe, including in the UK, with the promise to ‘deliver unprecedented after-sales care throughout the life-span of its products’.


Working in partnership with its brand licensing partner Vestel, Sharp Home Appliances will offer the microwaves for which Sharp is known, as well as a range of cooling, laundry, dishwashing and cooking appliances, which will include built-in, freestanding and smart models.

The company says it will also deliver a greater focus on consumer support. Claiming that no product guarantee is ever as reassuring as ‘a genuine long-term commitment from the manufacturer’, it will offer a Life Support Service, entitling all its consumers to an enhanced level of on-going customer care throughout the lifetime of their appliances, the company says. In the coming months, the brand will be unveiling this new service, which promises to provide a ‘greater standard of product and after-sales support’.

Sharp Home Appliances UK sales and marketing director Andy Warren (pictured) commented: “With the launch of Sharp Home Appliances, we passionately believe that we can change the white goods industry, offering consumers a brand that has been genuinely inspired by their everyday needs. Founded upon the promise of delivering real support for the lives of all our customers, we will provide more than just a range of end products, giving the buying public the chance to invest in a life-long home appliance service, which they can actively help to mould and develop.”

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