Sharp Home Appliances announces move to metal-backed refrigeration

In Industry News On

As part of its on-going strategy to enhance product safety, Sharp Home Appliances has introduced, as standard, non-combustible metal-backed panelling for all its UK cooling appliances.

Already in production, the brand’s newly launched range of larder, freezer and 70/30 split combi models will be amongst the first Sharp products to feature the metal-backed panel design.

Sharp is also set to introduce a metal backed cooling logo, making all Sharp display models easier to identify and highlight as safer, more flame-resistant refrigeration.

Product manager Zoe Thomas commented: “This design modification is an important update, considerably reducing the risk of fire spreading at the back of the fridge. Whilst standard PP back panelling cannot start fridge/freezer fires, there have been legitimate concerns that it does little to contain them.

“With our initial introduction of aluminium foil, and now for 2018, metal back panelling, as standard, we’re continuously addressing the issue, acknowledging the importance of regularly reviewing our designs to make them as strong, robust and safe as possible.”

UK sales and marketing director Andy Warren added: “Although we continuously work on product safety for all our categories, in light of the recent media attention on fridge/freezer-related fires, we felt that it was important to highlight what we’re specifically doing for our cooling ranges. We’re sharing our plans, not only to support our retailers, but also, importantly, to assure everyone that we are being as pro-active as possible when it comes to the safety of our products.”

You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000

Read More...

IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,

Read More...

Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open