Samsung’s WW9000 washing machine launches in the UK

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Yesterday morning saw the unveiling of the new WW9000 washing machine from Samsung Home Appliances. The new machine will be available to buy in the UK exclusively at John Lewis from May 5, followed by other major high street, online and independent retailers from June 1.

John Lewis buyer Vic Sinclair introduced the new machine, citing the exclusive launch as a sign of the retailer’s commitment to quality through innovation, design and technology.

Samsung senior product manager – laundry Nick Bevan took assembled journalists through the specifications of the WW9000 in an installation at John Lewis’ Peter Jones store at Sloane Square in London.

The machine’s appearance is certainly striking, with the conspicuous absence of knobs and dials. The machine is controlled from a 5in LCD touch screen display housed on the front of the machine. The interface has been designed to operate in a similar manner to a smartphone, with optional app layout, left and right swiping to change wash details and the option to save preferred wash types as quickly-accessed favourites.

The technology behind the interface comes via Samsung’s long history in the consumer electronics market, and Nick Bevan believes it offers an intuitive design for anyone familiar with a smartphone. The machine can store commonly used washes which are automatically selected with switch on, reducing the need to search for the most used programmes. It also allows for connection to a smartphone or tablet, and can be operated from outside the home. Nick believes that this is best suited for those looking for versatility; “perhaps you don’t know if you’ll be leaving the office at 5, or at 9. You don’t want your washing sitting in the machine all day, but with this technology you can turn it on so it’s ready as you step in the door.”

These new features are not at the expense of the basics, says Nick. The machine offers a 10kg drum, an A+++ energy rating and operates at 46db on a standard wash. It also offers a ‘super speed’ wash, designed to complete a 5kg load of laundry in 59 minutes. Pre-saved on the interface are other specialist washes designed for optimal performance for items such as delicates, bedding, sportswear and those with food stains.

The traditional detergent drawer has been done away with, says Nick, which helps the sleek aesthetic of the machine. The auto-dispensing detergent holder is instead placed within the rim of the door. It reportedly releases the correct amount of detergent based on the wash selected. The dispenser holds liquid detergent for the equivalent of 19 washes, but Samsung is also offering ‘pebble’ detergent holders that go into the drum if consumers wish to use other types of detergent.

The WW9000 will be available exclusively through John Lewis until June and comes with a 5 year warranty.

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