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“Among our biggest achievements in 2009 was LED TV. Consumers have been asking for a justification to spend their money and LED TV was a product that excited them. This was a product which was needed in the recession as it kept value well at the higher end of the electronics sector.

“We are also thrilled with the results which the white goods sector has delivered for us – it is a very fast growing business for Samsung. The company has made great progress in refrigeration and laundry sectors; and we were pleased with consumer reaction to our premium product propositions.

“Also there were significant changes in Samsung digital imagining in 2009. We have moved from lower priced products to mid to top-end products. We became a number one brand in terms of unit sales in digital still cameras. We are particularly pleased with the pre-Christmas business. Especially the dual view camera (with the screens on the front and the back) has caught consumer imagination. This proves that even in a more mature market a truly innovative product will catch on with the consumer.

“The most pleasing development of the Christmas season 2009 was the returning consumer confidence. We hope that with the encouragement of the World Cup and the roll-out of HD this momentum will continue. The theme for 2010 will be the convergence which will give us a greater accessibility of content and allow the consumer greater individually of media consumption.”

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