Samsung

In Product News On
- Updated

“Among our biggest achievements in 2009 was LED TV. Consumers have been asking for a justification to spend their money and LED TV was a product that excited them. This was a product which was needed in the recession as it kept value well at the higher end of the electronics sector.

“We are also thrilled with the results which the white goods sector has delivered for us – it is a very fast growing business for Samsung. The company has made great progress in refrigeration and laundry sectors; and we were pleased with consumer reaction to our premium product propositions.

“Also there were significant changes in Samsung digital imagining in 2009. We have moved from lower priced products to mid to top-end products. We became a number one brand in terms of unit sales in digital still cameras. We are particularly pleased with the pre-Christmas business. Especially the dual view camera (with the screens on the front and the back) has caught consumer imagination. This proves that even in a more mature market a truly innovative product will catch on with the consumer.

“The most pleasing development of the Christmas season 2009 was the returning consumer confidence. We hope that with the encouragement of the World Cup and the roll-out of HD this momentum will continue. The theme for 2010 will be the convergence which will give us a greater accessibility of content and allow the consumer greater individually of media consumption.”

You may also read!

D.A.D become Official UK Distributor for Delonghi, Kenwood and Braun

D.A.D have announced they are the new official UK distributor for Kenwood, Delonghi and Braun, taking over the contract

Read More...

Whirlpool UK appoints new supply chain director

Whirlpool UK Appliances has announced the appointment of Alistair Dobson as supply chain director, UK and Ireland. Having worked

Read More...

KAISER APPLIANCES ARE NOW AVAILABLE IN THE UK – WITH STRONG STOCK LEVELS TO SUPPORT RETAILERS

Introduced into the UK in January 2022, Kaiser appliances are now available for UK retailers to order. What’s more,

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open