Samsung Smart TV platform reaches user milestone

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Samsung Electronics has announced that its Smart TV platform has now passed the 2.5 million weekly unique users mark – a 33% increase in users over the past six months.

With a range of content partners working with Samsung to give users access to more entertainment choices, Smart TV users can now access Ultra High Definition content from the likes of Netflix as well as enjoying Catch Up TV and curated and independent world cinema from MUBI and Curzon Home Cinema. Samsung Smart TVs also offer a range of family-friendly content including Hopster and Ketchup TV as well as the ability to catch up on shows from popular kid’s channels including CBeebies, Milkshake! and CITV, the company adds.

New Smart Hub UXThe growing popularity of the Samsung Smart TV platform is not only down to the content and viewing experience on offer, Samsung says, but also due to its ‘simple and easy to use’ functionality and the fact users can access the apps they want without being locked into a long term contract.

Samsung Electronics UK & Ireland content product manager Rhian James commented: “2015 was an exciting year for content, we have seen a significant shift in the way people consume content which has been reflected in the remarkable growth in users of the Samsung Smart Hub over the past year.

“People are engaging with the content we have to offer more than ever and as the number one TV brand in the UK, we at Samsung want to ensure that we are offering consumers the widest choice of content possible. We are pleased to be working with an amazing range of partners to extend our quality offering, giving our Smart TV users access to the content they want more of.”

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