Samsung ‘Shop in Shop’ delivers 100% sales increase

In Industry News On

A new form of retail partnership between Samsung and an independent electrical retailer from Wokingham, FutureHome, is proving highly successful, for both the manufacturer and the retailer.
Working closely with Samsung, FutureHome secured a shop adjacent to their current property in which it created a Samsung ‘Shop’ (hence the name ‘Shop in Shop’) in October 2006. This space allowed Samsung to create a much bigger brand presence within the shop to showcase a wider range of its products. Andy Griffiths, Samsung sales & marketing director, commented to IER: “The success of the shop is indicative of the place the Samsung brand has on the market. This joint initiative is also a reflection of what the independent has to offer – the quality of the shopping experience, in terms of in-store display, service and advice. Samsung has helped to create the modern environment in which the consumer can experience this.”

The store sells TV’s, home theatre systems, Blue-ray DVS’s, MP3 players, camcorders but also built-in cookers, washing machines and refrigerators. The initiative has been so successful to date, with footfall and sales of Samsung products increasing by nearly 100%, that Samsung is looking to roll out 50 more stores nationwide through its existing retail channel in 2007.

Trevor Meredith, managing director of FutureHome told IER: “The more such shops open the better it will get – for us and the customers. This initiative proves that you can be competitive without dropping prices”.

You may also read!

Global gaming headset market set to be worth £2.5 billion by 2030

New research has revealed that the global gaming headset market size, which was worth was £840,000 billion in 2021,

Read More...

GfK reports that the market for technical consumer goods has started to slow in 2022

With global revenue growing by 12%, 2021 was a record year for the consumer tech and durables segment. According to

Read More...

‘Fridge 2050’ report highlights the need for appliances to be future-proof

With an ageing population, depleting resources, new eating habits and net-zero targets as we approach 2050, household appliances will

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open