Samsung Electronics has announced the launch of its new ‘Innovation Showroom’ in Newark, Nottinghamshire. Located in independent electrical retailer Discount Appliance Centre Ltd/Cooks & Company, the new concept store promises to offer ‘a premium shopping experience’ for customers in the Midlands.
The opening marks the third Samsung ‘Innovation Showroom’ to be introduced to the UK. In the showroom, customers will be able to preview a range of Samsung’s new products and technologies, including intelligent ‘ecobubble’ washing machines that can be controlled via smart phone, flexible fridges, its latest vacuum cleaners including ‘Motion Sync Design’ and the NEO cooking series including single ovens, compact ovens, cook top, hood and warming drawers.
Samsung Electronics UK and Ireland head of marketing for home appliances Lana Sanleandro said: “At Samsung, we are passionate about innovation and creating new technologies that genuinely enhance our customers’ lives for the better through features that make day-to-day chores easier and simpler. We are immensely proud to be showcasing our range of premium home appliances in our new concept store at DAC/Cooks & Company and look forward to welcoming our customers to this inspirational retail space where stunning design meets cutting edge technology.”
Discount Appliance Centre Ltd/Cooks & Company managing director Peter Cook added: “We are extremely honoured to be involved in the new Samsung ‘Home Innovation Partner Project’. With a fantastic range of products on display in our showroom and our friendly and knowledgeable staff on hand at all times, our customers can enjoy a premium shopping experience.”
The Samsung ‘Innovation Showroom’ is located on the first floor at Discount Appliance Centre Ltd/Cooks & Company on Brunel Drive at Newark in Nottinghamshire.