Samsung Experience Academy opens in Birmingham

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Samsung Electronics UK has opened the Samsung Experience Academy at Birmingham Metropolitan College after a £10 million regeneration programme to better equip students with the skills required by the UK’s high tech industries.

The Academy features the latest Samsung technology which provides students with the opportunity to study for City and Guild’s Level 2 and 3 NVQs, Higher National Certificates and Higher Professional Diplomas. Courses cover a broad range of disciplines from fashion to hospitality and software applications development.

Business and skills minister Matthew Hancock MP, who officially opened the Academy, said: “High-tech industries strengthen our global competitiveness and are important drivers of growth. It is centres like the Samsung Academy that will ensure the future workforce is at the forefront of technological innovation.”

Andy Griffiths, managing director of Samsung Electronics UK & Ireland, said: “Samsung is committed to creating opportunities for the next generation through access to technology and skills development. The next decade will see our lives increasingly shaped by smart devices and in the UK we see innovation and talent which we are keen to unlock, by investing today to support the technology of tomorrow.”

The investment is the latest step in Samsung’s collaboration with Birmingham Metropolitan College which already houses two Academies providing training for smart devices, such as Samsung’s Smart TVs and digital appliances including the Ecobubble washing machine and Dual Cook oven. 

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