Unveiling its bespoke audio training facility in Brentford, Samsung wished to demonstrate its commitment to the audio category, which will complement its television range.
The new ‘Sound Room’ is a state-of-the-art audio training facility that has been designed by Sonata Acoustics and accredited by Dolby. Samsung plans to train over 1,000 retail staff at the facility in 2012 to support its expanding market presence in home theatre and audio.
Retailers attending training at Samsung’s sound room will experience the audio output from Samsung’s new audio products, including Samsung’s vacuum tube amplifier technology and the glass fibre speakers which deliver high-definition audio on Samsung’s flagship 7.1 Channel Blu-ray 3D home entertainment system, the HT-E6750W. The training will also cover Samsung’s 3D Sound Plus and Crystal Amp Plus technology.
Trainees will also be given practical tips and advice on how to demonstrate the capabilities of Samsung’s audio products on the shop floor, including advice on listening to and explaining the audio technology to customers.
Andy Griffiths, managing director of Samsung UK and Ireland said: “Our world class R&D and leadership in consumer electronics is something we want to push in audio. As the number one brand for TV, we are in a unique position to grow our market in home entertainment, offering consumers a complete experience.”
Chris Moseley, AV product manager, Samsung Electronics UK, explained that the current customer expectations of audio quality from different sources are not being met by the market. Only 52% of consumers are satisfied with audio quality received from DVD players and only 25% with downloaded video files. It is therefore crucial that retailers guide customers towards high quality audio products and they know how to ‘sell sound’, “since good sound gives the perception of better video and audio experience”.