Samsung Electronics has hosted Bespoke Home 2021, a new virtual platform and global showcase for its home appliances business.
The event highlights the global expansion of the Bespoke refrigerator line-up and nods to the upcoming global launch of the Bespoke Kitchen package, along with new lifestyle appliances and integrated IoT solutions.
JaeSeung Lee, president and head of the digital appliances business at Samsung, said: “We are delighted to announce the global expansion of our Bespoke line-up, offering comprehensive lifestyle solutions to empower consumers who are exploring their emerging lifestyle needs.
“It is our mission to develop products that help consumers manage and run their lives better.”
The Bespoke refrigerator line-up is expanding to North America, Latin America, Europe, the Middle East, and select regions across Asia and Africa.
Bespoke comes in more than 20 original colours and seven finishes worldwide, providing a number of combinations to choose from.
The Bespoke refrigerator also offers Samsung’s trademark large capacity, convenience and powerful cooling performance.