Sales rise as Great British Bake Off proves popular once again

In Industry News On

Following the return of The Great British Bake Off to our screens, Brits are turning their attention to baking once again, as sales of baking appliances have significantly increased according to

With the opening episode attracting 6.5 million viewers, Appliances Direct has experienced a surge in demand for baking appliances such as mixers, weighing scales and ovens, as baking fever sweeps the nation. marketing manager Mark Kelly said: “Since the return of season eight of The Great British Bake Off to our screens, we have seen an extraordinary increase in in sales of baking appliances, and we expect to see this continue over the coming weeks, as more and more Brits are inspired to take up the art of baking.

“Since Paul Hollywood, joined by Prue Leith, returned for the eighth series of the much-loved The Great British Bake Off, we have seen a staggering 180% increase in sales of stand mixers.

“We have also seen a significant increase (110%) in sales of food processors. Perfect for amateur and professional bakers, the food processor is favoured for the numerous preparation techniques it offers.”

He added: “There has also been a considerable spike in sales (60%) of larger appliances such as the Neff Slide & Hide oven range since the return of the show, suggesting that Brits are upgrading their kitchens in a bid to achieve the perfect bake.

“In the small appliances category, we have seen sales of weighing scales soar by 42%, including the electriQ Folding Weighing Scales, an essential accessory for any baker.

“It’s clear to see the impression the show has on Brits from week to week, as this week alone we have seen an increase in demand for breadmaking appliances including our range of breadmakers following last week’s bread episode.”


You may also read!

Mitchell & Brown unveils its Summer of Sport window display competition

Mitchell & Brown’s window display competition, celebrating a jam-packed summer sporting schedule, offers a worthy winner up to £2,000


IER Awards ceremony postponed to October

Following the government’s recent announcement, the 2021 IER Awards ceremony have been moved from July 14 to October 1,


Gaggenau partners with London Festival of Architecture 2021

Gaggenau said it is playing a major role in the London Festival of Architecture’s Showroom Showcase with a specially


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY