Sage Appliances launch in the UK

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Sage Appliances have announced their introduction to the UK small domestic appliances market with sixteen new products, including the world’s first full automatic tea maker.

Collaborating with brand ambassador and three-Michelin starred chef, Heston Blumenthal, Sage are looking to find their place in the SDA market by designing products intent on understanding the challenges and science of food and drink preparation.

Blumenthal said of the partnership, “We’ve already put dozens of Sage products through their paces and found that every product does something better. The level of thought and ingenuity in the design is matched by resilience and I can’t wait to get into the lab to see what other clever tools we can create together”.

Tim Hossack, Managing Director of Sage, commented, “We are delighted to be working with brand ambassador, Heston Blumenthal. Through his invaluable insights into food challenges, we have developed a portfolio of products that provide smarter solutions. Heston is one of the most exciting and creative chefs and we can’t think of a better person to help us do this.”

Presently, Sage products are available through John Lewis, Selfridges, House of Fraser, Debenhams, Harrods and Lakeland.

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