Robotic cleaner sales continue to grow, says etailer

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Sales data from gadgets etailer AppliancesDirect.co.uk shows using electrical appliances to do housework is becoming the norm.

Orders for robotic vacuum cleaners are up 259% on the past six months, the etailer says, with sales of robotic floor mopping devices also up 173% in the same period.

These types of devices rely on sensor and infrared-based technology to scan rooms to map out spaces and avoid collisions with furniture and objects. Many of these devices can be programmed to clean at convenient times.

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Research by the etailer also revealed that one in three of 1,000 British adults surveyed are now relying on outside help with housework. One in four claim to have used professional cleaning services at least once in the past, while 16% enlist the help of a cleaner on a regular basis.

41% claim their busy professional and personal lives mean they would invest in some sort of help which means they don’t have to do housework, if they could afford it.

Brits can expect to pay between £120 to £500 for a robotic vacuum cleaner, AppliancesDirect says, however, when hiring a cleaner to clean a two bedroom house can cost as much as £1470 per year (£35 weekly charge, over 42 weeks per year), these devices are often significantly more economical with regular long term use.

AppliancesDirect.co.uk marketing manager Mark Kelly commented: “It’s quite apparent from the research findings that adults in the UK no longer see cleaning as a compulsory task they must carry out themselves. We know that 21st century lifestyles tend to be quite busy, but it’s interesting to see how this is impacting on the choices people make about how they spend their time.

“Once upon a time, having an electronic device which would independently clean your house for you while you get on with your life was only a pipe dream – and even in the time since these devices became a reality, they were often seen as an expensive luxury. But from our sales data and the research it seems they are becoming more commonplace, and more and more people are becoming open to the idea of investing in this kind of appliance, as they make the choice to not spend their limited free time cleaning the house – and realise just how much more economical they are than hiring regular professional cleaning help.

“Britons no longer have to rely on paying out on a regular basis in order to get this assistance. The surge in sales we have seen over the past six months shows just how much demand is increasing for help that is less intrusive and more economical in the long term.”

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