Roberts launches ten new products for Christmas season

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Celebrating its eightieth anniversary this Christmas, Roberts has made its seasonal offer special with ten new radio models.

Speaking to IER, Owen Watters, sales and marketing director of Roberts Radio, explained: “There are more products coming this year with iPod docks, since iPods and smart phones are becoming an increasingly bigger part of people’s lives. We embraced this trend wholeheartedly and we are launching seven models with this functionality. This year we have also spent a lot of time, effort and money on design trying to encourage consumers with more contemporary tastes to investigate the Roberts range. We hope that we will end up with two ranges that will sit alongside seamlessly.”

Among the new models featuring iPod docks are the Fusion and Dream Dock.

The Fusion is a bedside companion for iPod, iPhone and iPad users, offering DAB and FM radio. Its unique feature is an arm that flips out at the press of a button to hold an iPod, either vertically or horizontally. It produces excellent sound with stereo speakers and base radiator.

The Dream Dock is a new digital radio alarm clock with iPod dock and FM. Equipped with exceptional audio performance for its size, it comes with a remote control and a favourite station button, as well as dual alarm timers and backlight dimmer.

Meanwhile, the Vintage radio boasts unique aesthetics blending a retro leather cloth finish with wooden effect side panel. It comes with modern DAB/FM technologies, including unlimited station presets, a favourite station button and a built-in battery recharger.

Roberts’ Stream 105 is its first portable internet-only radio. It is lightweight, has a handle and can be battery or mains operated, therefore it can be used at any public Wi-Fi internet hotspot. It can also be used with Roberts’ iPhone/iPod app, Connect R, that gives the listener control over all functions of the radio from an iPhone/iPod.

The USP of the Record R radio is the recording function that lets users record DAB and FM on an SD card. It also features ‘pause plus’ and ‘rewind’ features that allow for pausing/rewinding the programmes for up to 60 minutes. It comes with an alarm function.

A wholly unique proposition is the Messenger DAB/FM radio – a digital clock radio with voice recording functionality. It would be particularly handy for the kitchen to record messages while cooking or doing household tasks with no time to write them down. The radio can even set a time for the voice memo to go off. Other features also include an egg timer, a mood light, as well as ten station presets, snooze function and sleep timer. It is available in white, black, red and pink.

Mr Watters also said: “Roberts has a slightly different customer base than other radio brands. In the main they tend to be slightly older. We also need to remember that there are still pockets in the country which don’t have DAB coverage so analogue radio is the only option. Therefore as long as the independent channel wishes to stock analogue radio we will manufacture them.”

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