As the key sales period looms, Roberts has announced that it has invested in a marketing campaign to grab consumers’ attention in the run-up to Christmas.
Kicking off on October 30, the eight week campaign will see a raft of activity positioning the Revival range as the perfect Christmas gift, Roberts says.
A first for the brand is a ‘significant spend’ on a holistic digital campaign. YouTube TrueView ads will feature dynamic content for the new Revival Uno and upgraded Classic Revival RD70, bringing the products and new features to life, Roberts explains. This is backed by a retargeting campaign which serves those who have seen the YouTube content and supported with a social program through Instagram, Twitter and Facebook, Roberts adds.
The brand will also target the national press, with ads set to appear in Mail on Sunday, Sunday Telegraph and The Guardian, again focusing on the Revival RD70 and introducing the Revival Uno.
Roberts chief executive Owen Watters commented: “The Revival remains the UK’s best-selling portable radio and long may this continue. To ensure it does we are always looking at new technologies to enhance performance and keeping ahead of colour trends.
“Each Christmas we enjoy significant sales of this iconic product and with new designs, colours and features to shout about, our campaign aims to bring this range to front of mind for those searching for gift ideas. We urge retailers to show this range off in-store!”
Roberts adds that campaign assets are available to use by retailers, including POS materials, and advises stockists to check they are listed on Roberts’ online dealer locator on www.robertsradio.com to benefit from web traffic driving initiatives.