Roberts’ Christmas plans

In Industry News On

Giving retailers plenty of time to plan for Christmas, Roberts recently showcased a wide range of product offers for the festive season, including two new sound systems, new colours and finishes for its classic models, better environmental performance from some its favourites and two new analogues.

IER asked Owen Waters, Roberts’ sales and marketing director, which offers are most significant for the company: “This would be our COLOURstream radio with colour touch screen which incorporates DAB/FM, wi-fi radio and the docking for iPod into an acoustically tuned cabinet. Every function is accessed via colour touch screen similar to the iPhone or sat nav. It is a very stable product, being exhaustively tested. The second one would be the Revival iSTREAM. It is almost identical to the classic Revival model but it incorporates DAB, FM and wi-fi. Initially it will be launched only in black but other colours and finishes will follow.”

Roberts has also recently launched two analogue radios, Classic 996 and Classic 997 (available in white and black) which offer LW/MW and FM wavebands and are very competitively prices. Owen Walters explained to IER the rationale behind this decision. “The analogue business is still thriving. We supply approximately 1,400 retailers and they told us that there is a significant demand for analogue radio. Mature consumers aren’t interested in the latest technology but want their news delivered by a simple and reliable product. We have been making analogue radios for 75 years and we have a very loyal customer base. Independent dealers have been very single minded in demanding from us not only new product propositions but also clarity on what’s happening in terms of migration to DAB. Mr Vaizey’s announcement that consumers will dictate the speed of transition gave us even more reasons to invest in promoting analogue for a bit longer than we anticipated.”

You may also read!

Whirlpool UK named Large Manufacturer of the Year at the Sirius Awards

Whirlpool UK Appliances was named Large Manufacturer of the Year at the Sirius Buying Group’s 2022 conference. The company said

Read More...

4lite extends warranty promise

Leading lighting provider, 4lite, has announced the extension of its warranty period across the majority of its products. Almost all

Read More...

New eco-friendly 2-in-1 kettle from LAICA

Household appliances brand LAICA has launched Dual Flo, which it describes as being, a truly innovative and eco-friendly, 2-in-1

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open