Electrical retail chain Richer Sounds has begun a discount offering on its range of large screen TVs.
All TVs over £699 are eligible for a £50 discount using a World Cup based discount code. With the tournament kicking off soon, Richer Sounds will be aiming to ensure a cut of the predicted boost to TV sales by offering incentives for customers to trade up to larger screen sizes.
With the tagline, ‘Why gamble on goals?’ (pictured), the promotion also features football related imagery and Richer sounds will hope it resonates with fans looking to upgrade their television offering before the first round of games on June 12.
Richer Sounds recently came third in the Which? survey of high street shops, scoring 81%. The shops were rated on topics such as pricing, customer satisfaction and likelihood to recommend to a friend.