Steve MacDonald Marketing Director
Hoover Candy has reaffirmed its commitment to the Hoover Aristocrat range of major domestic appliances.
Launched in 2009, Hoover Aristocrat is an exclusive brand, available only to members of the Combined Independents (Holdings) buying group. The range, which covers the home laundry, refrigeration and dishwashing categories, is backed by a three-year warranty.
Steve MacDonald, Hoover Candy’s marketing director, encouraged CIH members to consider stocking Hoover Aristocrat, which, as a result of being exclusive, cannot be compared with other retailers in-store or online and offers members an attractive margin.
He said: “Over the last two and a half years, Hoover Aristrocrat has been successful and we have seen an increase in sales, models are not only exclusive, but they are full Agency products with Euronics, which means that we can promote them on a national basis.”
Mr MadcDonald continued: “Unlike the mainstream brands, CIH members selling Hoover Aristocrat, can make full and sensible margins.
“For Hoover Aristocrat, we worked with CIH in Andover to secure members a really strong margin, which they can make all day everyday, because there’s no one walking in with a printout from the internet saying ‘match that’.
“A clear Euronics retail price message will add value to your business; it’s protected, it’s trusted as a Hoover brand and it cannot be compared online.
“Hoover Aristocrat is a sheltered, exclusive brand, that is competitively priced and packaged with a three-year warranty; in the current climate, it’s a great proposition for members that are perfectly positioned to capture some of that market.”
In 2011, Hoover Candy increased the number of regional sales manager covering the UK, from three to seven, bolstering its support to independents as a result.
The company has also launched the Hoover Power Centre, which offers CIH members dedicated in-store and on-product point-of-sale, plus an exclusive Hoover Power Points incentive scheme, which is designed to allow retailers to earn reward points for every Hoover Aristocrat product they sell.
The points can be cashed in at any time during the program for a choice of thousands of reward items, activities and travel options which can be ordered online through the Hoover Power Points website.
Mr MacDonald said: “Retailers have told us how much they like being part of the Hoover Power Points program and we believe it’s having a very positive impact on sales.
“We are committed to supporting our independent customers and believe the Aristocrat package is extremely attractive and a great proposition to members and we are keen to build on our initial successes with Aristocrat and continue to drive the brand forward through CIH.”