Reviews from the top- BOSCH

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Ian Nicholson, Sales and Marketing Director 

Despite the gloomy economic outlook and market predictions for last year, 2011 has been  a hugely successful year for Bosch Small Appliances.

Over the past twelve months, the company has introduced several innovative  products, launched its premier stockist scheme for independent retailers; received  many product awards and won the coveted Total Excellence and Quality (TEQ)  customer service award for the third year running.

Bosch has established a formidable reputation for its high-performance vacuum  cleaners in the Which? independent industry-wide tests— equaling or beating rivals in  test after test and gaining several “best-buy” accolades in the process. 

Other product ranges have received similar accolades. Its highly-acclaimed Premier  Protect Design steam generator iron (TDS3540GB) was named best small-appliance  technical innovation at this year’s Independent Business Awards, while the outstanding  Styline kettle (TWK8631GB) picked up the House Beautiful gold award in November,  and was the highest scoring kettle in March Which? Best Buy list. 

Rather than resting on these considerable laurels, in September Bosch renewed its  small-appliance website adding extra product information via new rich media video and  images as part of a continuous process of improvements to enhance the consumer  experience online. 

During November and December Bosch ran an extensive press campaign to  advertise the Bosch small appliance range. With the headline “Just what you’d expect  from Bosch….” the brand ad featured in home interest magazines and quality  newspapers, and was supplemented by specific garment care and food prep product  ads.

 In September 2011 BSH launched the “Premier Stockist” scheme, designed exclusively for independents. The objective of the  scheme was to gain permanent Bosch Small Appliance displays in key independent retailers, with over 100 dealers established in  2011 and a firm focus on growth for SDA in 2012. To achieve this, significant investment was made in display stands and POS for  Premier Stockist members. 

“Our ultimate goal is to expand the opportunities for the consumer to see our excellent product ranges and our partnership with  independent retailers is a perfect way to make this happen,” said Bosch Consumer Products Sales and Marketing Director Ian  Nicholson.

 “We are continually looking at ways to improve the customer experience instore, and maintain the same level of quality and  innovation in the future. We will build on the success of this past year in 2012 so our customers can expect to see the launch of  more exciting new products, innovative designs and advanced technologies.” 

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