On January 16 2018 – Register My Appliance Day – the public will be reminded that it has never been easier to protect themselves and their homes by registering the forgotten 93 million large white goods that they rely on every day.
This Autumn, many of the UK’s leading domestic appliance manufacturers, driving AMDEA’s Register My Appliance safety campaign, have once again been rewarding those customers who make this smart choice of taking a few minutes to register their fridges, freezers or washing machines by entering them into free prize draws for a range of luxury prizes. The prize bonanza, from participating brands, culminates in Register My Appliance Day 2018.
Register my Appliance is supported by Government departments and the fire and rescue services, among others, who believe registration of both new and older appliances is critical, to enable manufacturers to act swiftly in case of a recall.
With registrations growing month on month, some 50% of visitors to www.registermyappliance.org.uk now arrive via their handheld device. To make it easier still, a streamlined version of the site, for smartphone registration, was launched recently to encourage many more people to take the smart path to make their homes safer in seconds.
On January 16 millions of customers will receive a message from their favourite brands of domestic appliances, prompting them to reach for their phones and register any of the 65 brands featured, most of which accept registrations of products up to 12 years old.
With new research in progress, Register My Appliance Day will also see the latest results around the registration of home appliances and will look to a future when no appliance owner will be left off the radar, if a safety repair is needed.
