The Radius buying group this week announced that it has added the German all-in-one DAB radio specialist Sonoro to its line-up of brands.
Radius director Mark Pugh (pictured right) said: “We are delighted to add Sonoro, with its excellent pedigree, to join our blue chip brands and we are confident that our members will do extremely well with them.”
Sonoro re-launched in the UK last year and recently won a Best Buy accolade from technology title T3 for its new streaming radio.
Sonoro UK sales manager Neil Drain (pictured left) commented: “We are delighted to be on board with Radius with our new generation of products. The Sonoro products with their unique features and fantastic colour range, offer proactive retailers such as Radius members a great opportunity to create some theatre in-store and stimulate interest from consumers looking for something totally different. At the same time Sonoro offer excellent margin and a service and support set-up second to none.”
