Qingdao Haier Co., Ltd., a Shanghai stock exchange listed company that is 41% owned by Haier Group, and General Electric Company have announced the signing of closing documents for Qingdao Haier’s acquisition of GE Appliances from General Electric.
As previously announced by Haier, GE Appliances will continue to be headquartered in Louisville, Kentucky and operated independently under the day to day direction of the current management team. A board of directors, with representatives from the senior leadership teams of Qingdao Haier and GE Appliances, and two independent directors, will help guide the strategy and operations of the business.
Haier Group chairman and chief executive Zhang Ruimin said: “Haier and GE Appliances have always sought to adapt to changing times and customer preferences. We share the same vision of the future and, by acquiring GE Appliances, both companies will be able to achieve significant synergies. Haier is on an exciting journey as it transforms itself into a true ‘Internet enterprise’, which fosters and cultivates innovation and customer choice. GE Appliances has great employees and a strong global customer base and I am confident that, together, we will be able to embrace the digital era and offer customers the best possible choice and service, now and in the future.”
Qingdao Haier chairman Liang Haishan added: “This announcement is positive news for employees, users, business partners and shareholders. Investing and growing in the U.S. is a key part of Haier’s strategy and the acquisition of GE Appliances will help us accelerate that expansion. We have great respect for and trust in GE Appliances’ talented management team and we look forward to working closely together to create a truly global leader in the design and manufacture of innovative, high-quality home appliances.”
Haier Europe chief executive Yannick Fierling commented: “In the context of Haier’s overriding strategy to actively listen to customers as a way to understand them and best respond to their needs, we are convinced that the acquisition of GE appliances will accelerate the implementation of our mission, ‘Zero distance with the customer’. This translates into developing innovations that are of high-end quality, with utmost relevance and utility for the home user, and not to mention introducing products with breakthrough designs. We are currently discussing the details of our cooperation in the European market and will be able to share more precise plans by the end of the year.”
GE Appliances president and chief executive Chip Blankenship said: “We are excited to become an important part of a global appliance company. Haier loves appliances as much as we do and shares our goal to be the most competitive, innovative and customer-focused company in the world. Together we will find new and better ways to help people improve their lives at home.”
This announcement follows the previously announced Memorandum of Understanding between Haier Group and GE to cooperate globally and pursue joint growth projects in areas including advanced manufacturing and healthcare.