PURE’s eco incentive for the independents

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Eco-holidays worth £500 are to be offered by PURE to independent dealers as an incentive to sell more of its Energy Saving Trust accredited radios. The promotion will run from June until the end of this year. On top of the monthly incentive, running from October to December 2009, dealers will have the opportunity to win the grand prize of a luxury eco-holiday worth £2,000.

There will also be a consumer promotion available exclusively at independent dealerships who sign up to the incentive offering consumers who purchase an Energy Saving Recommended PURE radio a chance to win a luxury eco-holiday worth £2,000. The consumer promotion will run for three months from June to the end of August 2009.

The holidays will be supplied by Ecoescape, the website and travel guide series for green places to holiday and will be tailored for the winner.

To qualify for the incentive dealers will need to sign up with their PURE area sales executive and purchase at least one Energy Saving Recommended (ESR) radio. For every PURE ESR radio that they sell, staff can claim a single entry into the prize draw so the more ESR radios they sell the more entries they get.

Participating dealers will receive a special pack including PoS advertising the consumer holiday incentive as well as posters illustrating PURE’s ‘Less than a Light Bulb’ campaign.  Dealers who sign up will also receive an enhanced online presence at www.pure.com. Dealers who are interested in signing up can email PURE at LightBulb@pure.com for more information.

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