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In these difficult times, PURE encourages dealers to focus on growth areas of the market, and fortunately there are a number of those within the digital radio sector.

Combined DAB and Internet radios will be a huge growth area in 2009, helped in no small way by the incredible amount of positive press coverage (17 awards to date) won by the EVOKE Flow. Look out for more Flow products in 2009.

The combined radio and iPod docking category is already very popular and we expect this to grow very strongly on the back of the continued dominance of the Apple iPod. Watch out for iPod docks as standard from PURE in an increasing range of designs. Tabletop home audio systems are really taking off as an alternative to the more traditional micro system and high specification products like AVANTI Flow will help to drive that increase further.

Finally, the in-car DAB market has gone from nowhere to everywhere with the advent of the PURE Highway. You can’t listen to commercial radio this Christmas without hearing about the benefits of the world’s first plug and play in-car DAB radio thanks to a high profile co-marketing campaign.

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