Pure unveils its new brand identity

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As part of its tenth anniversary, Pure is introducing a colourful new brand identity to celebrate the company’s design heritage and the rich content of its products.

Paul Smith, Pure’s general manager says: “In the past ten years, Pure has evolved from a relatively niche UK radio manufacturer, to an internationally recognised consumer electronics brand. To launch Pure into its next decade, we felt it was time to take the brand to the next level, building on our strengths from the past ten years but also reflecting the exciting future ahead.”

The new brand identity will lead to a fresher representation in-store with new eye-catching brochures and packaging that will stand out on the shelf. The manufacturer is also introducing a space efficient suite of modular PoS material, which can be used with all Pure products as the relevant product information cards can be slotted in depending on the product on display. Retailers can contact their regional Pure sales executive for more information.

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