Pure unveils ‘biggest ever’ range expansion

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British manufacturer Pure has announced its new line of digital and internet radios with Bluetooth to cater for ‘significant growth’ in this sector across Europe and beyond. The 2015/16 range incorporates a wide variety of price points, all with Pure’s ‘signature audio quality and innovative design’, the company says.

The new line-up includes: the Evoke F3 digital and internet radio with Bluetooth and Spotify Connect; the third generation of the digital radio family, One Mini, Midi and Maxi; a new bedside radio, Siesta Rise, and the Evoke C series, a range of all-in-one home audio systems.

Pure says that digital radio is making significant advances across Europe and beyond, with Norway the first to commit to a switchover date in 2017. The UK continues to progress towards achieving the criteria necessary to set a switchover date and 2016 will see the biggest commercial radio expansion in the UK with the launch of a second national digital radio multiplex, Pure adds. Denmark, Germany and Switzerland have all made key developments on the road towards digital radio switchover while the Netherlands are continuing to roll out new regional digital radio multiplexes. Digital radio coverage is increasing in Italy and, in France, the regulator is beginning a consultation on the second wave of cities to adopt digital radio, after Paris, Nice and Marseille.

Broadcast radio continues to have the largest share of ear within the overall audio landscape and is listened to by the majority of adults every week. At the same time, both internet radio and on demand music streaming consumption is growing, particularly driven by the younger generation. This change in behaviour is likely to lead to a shift in the audio landscape over the next few years, Pure notes.

Pure global marketing director Nick Hucker commented: “At Pure, we strive for continuous innovation and to develop high quality products that match consumer demand. Our new range reflects the significant advances broadcast digital radio is making across Europe while catering for the growth in streaming.”

Evoke F4

The Evoke F3 (pictured) is a digital and internet table top radio with Bluetooth and Spotify Connect, boasting a 2.4 inch full colour TFT display and remote control. Evoke F3 incorporates Pure’s full internet radio service with instant access to over 25,000 stations worldwide, in addition to ‘listen again’ programmes and around 270,000 podcast episodes.

The third generation of the One digital radio range has a ‘fresh new design, enhanced audio, a bigger and better display and is easier to use thanks to a new user-friendly button layout with the controls moving to the top’, Pure says of the new One Mini, Midi and Maxi.

The Evoke C range is a series of all-in-one table top home audio entertainment systems that take design cues from Pure’s Evoke range. The three products in the series, the Evoke C-D4, C-D6 and C-F6, offer a range of audio options from digital, FM and internet radio to Bluetooth or CD.

The latest addition to Pure’s Siesta family of bedside digital radios, the Siesta Rise includes a USB Smartphone charging port and ‘high-detail, digital quality sound’. The display is designed to be visible in a dark room but automatically dims to match the room lighting, with brightness also manually adjustable.

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