Pure (South Hall #36254) – Pure is expanding its Pure Connect platform today at CES so its Jongo wireless stereo and multiroom music system can be used with any music streaming service including Pandora, Rdio, Deezer and Spotify, as well as any audio or radio app.
Globally, there are 500 licenced music services across 100 territories (Source: IFPI), as well as thousands of radio apps, and this new flexible approach allows music fans to stream their preferred music or radio service, whether that be Radioplayer in the UK, SiriusXM in the US, Spotify or lesser known apps such as Madagascar radio, to multiple Jongo speakers and enjoy their favorite playlists and content throughout their homes.
Pure is enabling this using two initiatives. The first uses enhanced Caskeid technology to seamlessly deliver app content to multiple speakers using a unique combination of Bluetooth and Wi-Fi. Users simply select their chosen music or radio service app and send it via Bluetooth to a single Jongo speaker in a group. The Caskeid technology integrated into the Jongo speakers takes care of ensuring that music is then seamlessly and synchronously sent to all the speakers in the group. The session and speaker configuration is set up using the Pure Connect App.
Additionally, to make Jongo’s advanced capabilities fully accessible to music services, Pure will also release a Caskeid App Developer Kit (ADK) for developers, which will enable agnostic app support over Wi-Fi for Jongo.
“We are not in the business of picking a winning music streaming service or radio app – different services are right for different audiences – but we want to give our customers the most choice. Jongo was designed with flexibility in mind, which is why all Jongo speakers come with both Bluetooth and Wi-Fi. We’ve always used this flexibility to make sure all services can be played to a single Jongo speaker but now we are making the major step of extending this flexibility, via Bluetooth, to enable streaming of any music service or radio app to multiple Jongo speakers”, said Nick Hucker, Pure’s marketing director.
Pure will be demoing enhanced Caskeid features for Jongo at CES 2014 and both Android and iOS users will be able to access the first phase of this free new feature during Q1 2014.
