PURE seeks to recruit Select retail partners

In Industry News On

AT the annual CIH show in Birmingham, PURE unveiled its ‘PURE Select’ retail partner programme, which will create a top tier of retail locations in the UK providing the best possible PURE in-store experience.

PURE Select retail partners will be expected to offer customers a high level of product knowledge and the opportunity to view market leading products as well as the ability to receive demonstrations of digital radio and internet audio in-store.

Peter Blampied, director of sales for PURE explained to IER the rationale of the scheme: “Consumers now expect quality demonstrations and good advice from qualified sales personnel when purchasing an advanced consumer electronics product. For this reason, PURE is investing in identifying and branding a small number of ‘PURE Select’ partners to work more closely on getting across our unique digital radio and internet-connected digital radio offering in a positive and friendly manner. PURE Select partners will benefit from enhanced trading terms and a closer relationship with us. If a partner is interested then they should register their interest at tradesales@pure.com or discuss it with their PURE area sales executive.”

To qualify, ‘PURE Select’ partners will need to meet a set of criteria including having digital radio reception and Wi-Fi in-store.

PURE is currently in discussion with CIH in order to fully roll out the programme to selected members.

You may also read!

Euromonitor: Haier ranked no.1 major appliance brand for twelve consecutive years

Haier has once again ranked the No.1 Global Major Appliance Brand in volume sales in the world by Euromonitor International, the world leader in


Euronics adds SharkNinja brands to UK agents

Euronics has announced a deal that will see its members across the UK stock and sell small household appliances


Steve Jones accepts new role as Managing Director to Sirius Buying Group

Major buying group in the electrical appliance and kitchen retail industry, Sirius Buying Group, has announced that its former


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY