PURE Music unveiled

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PURE has previewed its latest offer, PURE Music, a cloud-based on-demand music service that allows the user to discover, explore and listen to millions of music tracks through any of PURE’s internet-connected digital radios, a smartphone or a computer, for a monthly subscription of £4.99.

PURE Music allows the user to organise and play as many tracks and albums as they want on multiple devices, including PURE’s range of eight internet-connected radios (ONE Flow, EVOKE Flow, Oasis Flow, AVANTI Flow, Sirocco 550, Siesta Flow, Contour and Sensia), PCs and Macs via the PURE Lounge media portal (www.thelounge.com) and on smartphones running the PURE Lounge app.

Colin Crawford, PURE’s director of marketing, explained the concept: “Whether you are into chart hits or would prefer a trip down memory lane, PURE Music is the perfect service to allow you to find music and listen to individual tracks, full albums, or even mixtapes perfectly matched to your mood. Forget the hassle of downloading and ripping – just search and enjoy.”

PURE Music will go live in the UK during December 2011 and people can register their interest at www.thelounge.com/puremusic.

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