Pure moves into new custom designed HQ

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Manufacturer Pure has moved its head-quarters into brand new, custom designed premises with ‘state-of-the-art engineering and test facilities’.

The new building is phase two of a development located in Kings Langley, Hertfordshire, that is being specially built to house both Pure and Imagination, Pure’s parent company. The new facilities include a custom built sound room for fine tuning audio products, state-of-the-art engineering laboratories incorporating two RF chambers, environmental test chambers, 3D printing/prototyping capabilities and a demonstration room showcasing the full range of products.

(l-r) Antony Chicken, Chris Moseley and Nick Hucker
(l-r) Antony Chicken, Chris Moseley and Nick Hucker

The move prepares Pure for a new phase as it reportedly focusses on new growth markets and develops its presence in international territories. Additionally Pure’s sales and marketing team has been merged and restructured to accommodate this development. Pure senior sales and marketing director Nick Hucker now takes on overall responsibility for both departments globally and is joined by Chris Moseley, Pure’s new head of marketing. Antony Chicken takes the position of head of UK sales and will oversee the independent channel, grocers and multiple retailers.

Antony committed: “It really is an exciting time at Pure. Our new state-of-the-art premises and facilities place us in an excellent position to continue developing market-leading products and services. I am really looking forward to working with and building our presence within the independent channel while increasing our focus on tailoring our offering to this key sector. This new streamlined approach is already paying dividends for all concerned and I’m looking forward to coming out to see some of you to introduce myself, the team and our award-winning products.”

Nick Hucker concludes: “This move and refined organisation is a key milestone in Pure’s history and readies us to capitalise on new opportunities identified worldwide. We will continue to build on our solid foundation within digital radio with a strong product roadmap in the build-up to the digital radio switchover, while growing our presence within the wireless and multiroom audio category, which is seeing huge growth globally.”

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