Pure joins forces with the EST and retra to promote energy efficient radios

In Industry News On

PURE has teamed up with The Energy Saving Trust and retra to launch its ‘Less than a Light Bulb’ campaign, which underlines the energy saving credentials of its radios to the consumer.

According to the Energy Saving Trust, “running four PURE Energy Saving Recommended radios will use less electricity than one low energy light bulb on for the same time”.

PURE will promote its ‘Less than a Light Bulb’ campaign in consumer and trade press as well as at point of sale at independent retail outlets during the summer months to drive awareness of its Energy Saving Trust recommended radios. Participating dealers will receive a special promotional pack including bespoke PoS material highlighting the light bulb comparison. Retra and the Energy Saving Trust will further communicate this message to their members and contacts and via their websites.

Colin Crawford, PURE’s director of marketing, says: “Consumers are increasingly looking for more eco-friendly products, and telling us that power consumption matters to them. The message that you can run four of our radios for less energy than a single low-energy light bulb is a very direct way to highlight just how successful we’ve been in reducing digital radio power consumption over the past seven years.”

You may also read!

Indesit updates Turn&Go recipe app

To support busy families in the kitchen, Indesit has updated its exclusive Turn&Go recipe app. The app now features


Whirlpool UK Appliances Limited wins CIH ‘Supporter of the independents’ Award

Whirlpool UK Appliances Limited, the home of Hotpoint, Indesit, Whirlpool and KitchenAid brands, has won the much-coveted Combined Independent


PIEGA delivers Swiss Ace

Leading Swiss loudspeaker manufacturer, PIEGA, has launched the Ace series - an affordable, elegant speaker collection featuring PIEGA’s signature


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY