Pure celebrates 10th anniversary in Switzerland with special edition digital radio

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Pure has announced the launch of Evoke D2 with Bluetooth – Swiss Edition as it celebrates 10 years in the Swiss retail market.

Evoke D2 with Bluetooth – Swiss Edition is a digital and FM radio with Bluetooth that comes in a sleek real wood ‘glacier’ white matt finish. In contrast to the original Evoke D2 with Bluetooth, the knobs feature red rubber rather than grey to complement the Swiss flag across the speaker grill. The design is finished with ‘Swiss Edition’ text in grey on top of the product.

Pure regional director – central Europe Ralf Reynolds commented: “We are proud to celebrate ten years of success as digital radio market leader in Switzerland and would like to extend thanks to our key partners and DAB+ ambassadors from MCDT [Marketing and Consulting for Digital Broadcasting Technologies], radio industry partners, to our distributor, Telanor who have made this success possible. As the company that kickstarted digital radio, we have been and continue to be committed to delivering high quality and innovative products into all markets where digital radio is available and Switzerland has been one of the most forward thinking countries in this respect. We look forward to building on these foundations as we grow with a wider product profile over the next ten years.”

MCDT CEO Beatrice Merlach added: “We would like to congratulate Pure on achieving this important ten year milestone and on all the work they have done in Switzerland to champion digital radio. DAB+ is thriving in Switzerland with lots of great content for consumers to enjoy and we’ve come on leaps and bounds with coverage, particularly in cars, so the future is looking very bright indeed.”

Pure was established as part of Imagination Technologies (one of the world’s top three suppliers of semiconductor intellectual property) to showcase new licensable technology created by Imagination. Now Imagination’s technology is reportedly in over 80% of digital radios on the market, while Pure has shipped over 5 million digital radios and become a successful consumer electronics business in its own right.

The efforts made by all parties around digital radio in Switzerland is being supported by consumers with sales of DAB+ digital radio continuing to rise in 2013, bringing the total number of digital radios in use to over 1.5 million. MCDT also report that around 100,000 vehicles in Switzerland can now receive DAB+ radio with leading car manufacturers reporting that DAB+ is now fitted as standard in 30 to 50 percent of all new cars nationwide.

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