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2007 has been a hugely significant year for PURE, seeing us move from dominance in a single DAB category, to dominance in three categories (portable radio, clock radio and personal stereo), and entry into the area of in-car DAB.
The original EVOKE-1 and TEMPUS-1 products have been refreshed to EVOKE-1S and TEMPUS-1S, and the Chronos clock radio family has taken the market by storm with the addition of Chronos iDock – one of the first DAB radios with iPod dock to hit the market. PocketDAB 1500 continues to outstrip the personal stereo market, and Highway, the world’s first self-install DAB digital radio for the car is set to jump-start the in-car DAB market. Furthermore, the majority of the PURE range is now under the EcoPlus banner, making a strong green statement for Christmas 2007.

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