Haier Europe has begun production at it’s brand new, purpose-built €70m refrigeration plant in Romania.
Manufacturing best-in-class refrigerators, both built-in and freestanding, for Haier Europe’s three brands – Candy, Hoover and Haier – the 678,000sq ft facility will have a focus on connectivity and preservation.
Situated in the Allianso Industrial Park at Aricestii Rahtivani, Romania, 43 miles from Bucharest, the facility at full capacity, will employ nearly 800 people, for an expected production of 600,000 units per annum after 2022. The factory design, which is based on modular approach, will allow an expansion of up-to one million units.
Alessia Ianni, cooling technical operation director at Haier Europe and managing director at Haier Tech Romania, said: “We are happy to have chosen Ploiesti for our first cooling production facility in the European Union.
“This project will make Romania a strategic hub for Haier Europe and will play a key role in its strategy to become one of the top three leaders in the industry by 2023.”
