Premium European appliance brand enters UK market

In Industry News, New Appointments On

As part of a global expansion plan, premium Belgian appliance brand Novy has announced the launch of its first sales and marketing operation in the UK, under the name of Novy Ltd. The company incorporated in July 2017 and has hired Owain Harrison (pictured), former head of sales and marketing for Hoover Candy Baumatic, as its country manager.

The company has been a pioneer in the field of premium extraction, including patenting the technology of perimeter extraction. Its range includes cooker hoods, ceiling hoods and downdraft extractors, as well as induction hobs.

Novy Ltd. country manager Owain Harrison commented: “There is such a huge opportunity for premium designers and retailers to specify Novy, as they can be assured of a truly top quality product that is both designed and made to last. I am greatly looking forward to building the Novy brand in the UK.”

Novy commercial director Francis Gistelinck added: “As part of our global expansion plan, we regard the UK as a key market for Novy, because our research shows that top tier kitchen designers and retailers are already specifying stylish ceiling hoods as well as space-saving combination hobs and extractors in their design blueprints. Our models bring something different to the table in terms of looks, efficiency and silence and we very much look forward to building our brand together with key premium retailers.

“At a time of economic uncertainty between the UK and Europe, we are proud to be establishing our brand in Britain, as we believe that good business is built on the working relationships that we have with our partners – and that is always our focus.”

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