Pre-orders open in Europe for Sony LED TV with cognitive intelligence

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Sony said that pre-orders have started for its BRAVIA XR X90J Full Array LED TV, which it said delivers singular picture and sound quality thanks to its revolutionary Cognitive Processor XR.

The company said that Cognitive Processor XR, powered by cognitive intelligence, divides the screen into numerous zones and detects where the ‘focal point’ is in the picture.

While conventional artificial intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do.

Sony said that, by doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike – something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what’s on the screen. In addition, it upconverts any sound to 3D surround sound.

BRAVIA XR X90J 4K HDR Full Array TVs features the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection.

Sony said that BRAVIA CORE is the first in the industry to feature Pure Stream technology, which achieves near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

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