Dixons Retail has confirmed that Pioneer will return to the TV market and that they will be the exclusive retail partner and will manage the full supply chain from sourcing to sales.
This marks the return of Pioneer into the European TV market, with the first new product launch in five years. The roll-out of the launch will see Pioneer TVs sold in the Nordic region from December 2013, with an aspiration to extend into the UK market in future.
Sebastian James, Dixons Retail Group Chief Executive said: “We are very excited to be working with Pioneer, a legendary brand in the world of technology, on its return to the European TV market. Today’s partnership reflects our reputation for excellence which we have worked hard to build during the last 40 years we have been operating in Hong Kong. This exclusive partnership is fantastic news, allowing us to offer the newest and latest TV technologies to our customers.”
Yoshihide Beppu, Business Planning Director of Pioneer Home Electronics Corporation added: “We’re delighted to collaborate with Dixons Retail. With our unparalleled reputation for cutting edge technology and sophisticated designs, we know these technologically advanced high-end TVs have a unique place within the market. Our decision to work with Dixons Retail was a natural one, as we highly value their clear customer focus, market leading positions and innovative approach to retailing. With their highly respectful approach to the premium positioning of the Pioneer brand, alongside our loyal customer base, we believe this is a winning combination and we’re excited to watch these new products transport customers in to a world of fun, entertainment and interactivity.”