Philips Cinema 21:9 breaks new ground

In Industry News On

Philips has just previewed its latest product innovation – the Cinema 21:9 LCD TV – the first cinema-proportioned LCD television. It comes as a 52in model which is shaped in the 21:9 aspect ratio, so movies in the 2.39:1 format completely fill the screen. “Cinema 21:9 lets you enjoy movies as you would in the cinema and just as the director intended”, stated the manufacturer.  Three-sided Ambilight Spectra technology on this model helps to deliver the ultimate cinematic viewing experience at home.

Traditional LCD models distort the original picture to fill the screen, losing the full scope of the film shot or by displaying the picture with black bars at the top and bottom. However, if the content comes in the 16:9 format, such as TV broadcasts and games, the advanced formatting technology of the new TV will adapt it to fill the 21:9 screen.

This development is a launch platform for Philips’ new CE strategy for 2009 and 2010. Moving away from being a mass market brand in the UK, the company will focus on the premium segment of the market and continue to bring out consumer-led product innovations. Neil Mesher, managing director, Philips Consumer Lifestyle, commented to IER: “We are launching a product proposition which makes sense for the consumer and we’ll be engaging independent retailers to help us sell it.”

You may also read!

IFA Berlin partners with Tech Up For Women for first international conference

The first International Tech Up For Women-IFA Berlin Conference will be held on Thursday, September 2 and streamed virtually

Read More...

Haier introduce I-Pro Series 5 laundry range

Haier has introduced the I-Pro Series 5 range to its laundry line up, with the claim that it offers

Read More...

Ausounds teases the launch of AU-Lens – audio sunglasses!

LA-based audio brand Ausounds has teased the upcoming launch of the long-anticipated audio sunglasses, AU-Lens. The revolutionary wearables are

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open