PayLater moves into electrical retail sector

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Online payment service provider PayLater has today announced a new partnership with Buy It Direct, marking a move into the electricals and appliances sector.

Following deals with leading online home & garden retailers WorldStores.co.uk and The Cotswold Company, PayLater is now offering its three-month payment option to customers of electricals and appliances retailers Appliances Direct and Laptops Direct.

James Rigg, sales director of Buy It Direct, said: “Our primary goal is to provide customers with the best possible deals and the best possible service.  PayLater is a credible option for customers who want to spread the cost of their shopping over a short term period with the guarantee of knowing how much it will cost them upfront. We’re confident it will prove a popular payment option across our multiple sites.”

Steve Dukes, head of PayLater, added: “We’ve signed up a number of new partners over the past few months across a range of sectors including apparel, home & garden and now electricals & appliances, showing the relevance of PayLater to all e-tailers.  Buy it Direct is a widely respected player in the industry and it’s great to see PayLater as part of its latest customer proposition.”

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