Parrot’s Bluetooth products lead on the highway

In Industry News On

Parrot, the company best known for its wireless peripherals for mobile phones, founded in Paris in 1994, with voice recognition and signal processing technologies as its core competences, is bringing a number of genuine innovations to the UK electronic market – at a very fast rate.
Although Parrot has established itself as a leader in the European Bluetooth hands-free car kit market, with 55% market share in 2007 (source: GfK), its product portfolio is diverse. It also includes two wireless Bluetooth-enabled mobile soundboxes – Parrot PARTY and Parrot BOOMBOX – MMS digital photo frames with built-in SIM cards which receive photos via MMS from a mobile phone from anywhere in the world, car stereo and wireless conferencing systems.
Chris Roberts, Parrot UK country director, commented to IER on the company’s USPs and its strategy for the future: “Parrot has a universal software platform which means that it works with different phone brands. Our voice recognition technology – our core competence – is second to none. The company has a range of unique products using the convergence of voice recognition technology with Bluetooth which with the help of phones take pictures, play music etc.
“In 2008, Parrot will be focusing on the developing the retail channel strategy, which will include a significant investment in the independent channel (currently it mostly means traditional car audio, car phone and car security stores). We have plans to develop our digital photo frames, adding multi-connectivity to them. We will also work hard to maintain our position as a leader in product innovation in the segments we occupy, by adding more features to make products easier to use.”

You may also read!

Tower to launch its biggest TV campaign

Tower, the small domestic appliances and housewares brand, is to launch its biggest multichannel marketing campaign to-date to promote


Haier Europe expands with two new factories

Haier Europe, the number one global major appliance brand, has expanded its largest European production and export centre with


Rangemaster upgrades fridge-freezer range

Rangemaster has upgraded all models in its American-style and French-door fridge-freezer collections, strengthening the brand’s growing freestanding range. The SXS,


Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY