Panasonic joins Sir Fiennes on ‘The Coldest Journey’

In Industry News On

Hailed as the greatest challenge of human endeavour – crossing the Antarctic in winter – with 24-hour darkness and temperatures plunging below -70°C, the 2,000 mile expedition led by Sir Ranulph Fiennes, Britain’s best known polar explorer, set sail for Antarctica on 6 December 2012. The hope is to reach the Ross Ice Shelf in January, at which point the Ice Team will disembark for their perilous journey. A two man ski team will then begin their walk, leading the way for the rest of the group.

Panasonic was chosen as the official technology partner for ‘The Coldest Journey’ expedition on account of the reliability of Panasonic hardware and its performance. At the heart of the operation will be Panasonic’s P2 Solid State Technology and the AG-HPX250 handheld camera recorder (pictured).

You may also read!

Whirlpool UK named Large Manufacturer of the Year at the Sirius Awards

Whirlpool UK Appliances was named Large Manufacturer of the Year at the Sirius Buying Group’s 2022 conference. The company said

Read More...

4lite extends warranty promise

Leading lighting provider, 4lite, has announced the extension of its warranty period across the majority of its products. Almost all

Read More...

New eco-friendly 2-in-1 kettle from LAICA

Household appliances brand LAICA has launched Dual Flo, which it describes as being, a truly innovative and eco-friendly, 2-in-1

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open