Panasonic joins Sir Fiennes on ‘The Coldest Journey’

In Industry News On

Hailed as the greatest challenge of human endeavour – crossing the Antarctic in winter – with 24-hour darkness and temperatures plunging below -70°C, the 2,000 mile expedition led by Sir Ranulph Fiennes, Britain’s best known polar explorer, set sail for Antarctica on 6 December 2012. The hope is to reach the Ross Ice Shelf in January, at which point the Ice Team will disembark for their perilous journey. A two man ski team will then begin their walk, leading the way for the rest of the group.

Panasonic was chosen as the official technology partner for ‘The Coldest Journey’ expedition on account of the reliability of Panasonic hardware and its performance. At the heart of the operation will be Panasonic’s P2 Solid State Technology and the AG-HPX250 handheld camera recorder (pictured).

You may also read!

ProCook partners with FoodCycle

ProCook has entered a new partnership with FoodCycle, a UK charity dedicated to alleviating food poverty, loneliness and food

Read More...

Electrolux Group wins Red Dot: Best of the Best for product design

Electrolux Group has picked up five Red Dot design awards this year for outstanding product design. The SaphirMatt, a

Read More...

BIRA launches ‘High Street Matters’ podcast for independent retailers

BIRA is giving independent businesses across the UK a powerful new resource with the launch of its "High Street

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY