Panasonic joins forces with chef and author to promote fresh eating

In Industry News On
- Updated

Panasonic has announced a partnership with Tess Ward in association with the brand’s small kitchen appliance range.

Chef, food writer and author of the Naked Diet Tess Ward is working closely with Panasonic to demonstrate how with the right recipes, ingredients and kitchen devices, it is easy to ‘Experience Fresh’ eating every day.

Tess Ward Panasonic shootUsing Panasonic’s SDA range, Tess Ward has created a range of nutritious, easy and accessible recipes, how to videos and tips – designed to optimise overall health and happiness.

Inspired by future food trends, Panasonic says that all recipes are relevant to modern lifestyles and include convenient solutions to combat winter blues, inspire hard-working parents, provide interesting vegan alternatives and options to help revitalise the body as we approach the festive party season.

Tess Ward commented: “It has been a pleasure working with Panasonic on the Experience Fresh campaign. Healthy eating is at the core of what I do and therefore I feel passionate about bringing this to the home and making nutritious and delicious creations that are accessible to all. Panasonic’s small kitchen appliances not only showcase the latest in technology and design but are also perfect for this style of cooking.”

Panasonic home appliances general manager Fabrice Estornel said: “Tess Ward’s ethos is a natural fit for the Experience Fresh campaign and we are delighted to be working in conjunction with her to hero our small kitchen appliance range. Ensuring that we can bring a fresh experience to home cooking is at the heart of the campaign and Tess has demonstrated this perfectly through her use of creative and delicious recipes and tips.”

You may also read!

All Miele dishwashers confirmed to remove more than 99.9% of all viruses

Premium domestic appliance manufacturer, Miele is a leading name in appliance technology and sustainability and now its dishwashers are


Haier partners with Bloom & Wild, the flower specialists, on a “beautiful” product promotion

Haier, the world’s number one brand in major appliances, has announced a new promotion in partnership with Bloom &


Fresh for 2021: Beko revamps UK website

The UK’s number one bestselling large home appliance brand Beko, has unveiled a refreshed version of its UK website


Mobile Sliding Menu

©2020 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY