Panasonic helps to share the Olympic passion

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Panasonic Corporation will deliver the largest supply of its audio visual equipment for any Olympic Games in the company’s history to support the London 2012 Olympic Games.

With its full line-up of high-definition equipment, Panasonic will provide support at sporting venues, broadcasting sites and homes, in cooperation with the International Olympic Committee and the London Organising Committee of the Olympic and Paralympic Games.

At the London 2012 Olympic Games, the video signals distributed by the International Broadcasting Center (IBC) to the broadcasters of each country will be distributed in the HD format. Additionally, the opening and closing ceremonies and events displayed on the large screens in the venue will also be distributed in HD video. Panasonic will support the first-ever 3D Olympic Games by providing its 3D equipment and technology, such as its integrated twin-lens 3D camera recorders.

Meanwhile the company has unveiled its new app, Flag Tags, which will allow people across the world to ‘Share the Passion’ and show support for their country during the London 2012 Olympic and Paralympic Games. Designed for Facebook and mobile communications, Flag Tags will allow users to celebrate the Games using the old tradition of face painting. By simply taking their picture and applying the virtual face paint design of the chosen national flag, the fans will be able to share the image with friends and family. Panasonic will then ‘Share the Passion’ through strategic digital media channels and event installations worldwide.

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