Panasonic announces smart TV partnership with Freesat

In Industry News On
- Updated

Japanese manufacturer Panasonic has announced a deal which will see Freesat’s Freetime service available in new Panasonic VIERA smart TVs.

Owners of the new range of Panasonic VIERA TVs will be able to use Freetime to roll back their TV guide for the past seven days, access all the major On Demand services including BBC iPlayer, ITV Player, 4oD and Demand 5, and receive daily programme recommendations.

Since launch in September 2012, Freetime boxes now account for over 40% of all Freesat set-top box sales.

Panasonic’s TV product manager Craig Cunningham said: “We’ve had a long-standing relationship with Freesat and I’m really excited that we are the first manufacturer to have the Freetime service on our TVs. Research tells us that when it comes to smart TVs consumers want three things: the best content available, ease of use and flexibility. The Freetime service delivers on all of these aspects and more and when combined with our heritage in picture quality it’s a great combination.”

Freesat’s managing director Emma Scott commented: “We are delighted that Panasonic has chosen the award-winning Freetime service for its 2014 VIERA TV range and placed it at the heart of free-to-air TV in the UK.   

“For such an important global brand as Panasonic to choose Freesat’s Freetime is proof positive of the clear consumer benefits of our service. This is a fantastic acknowledgement of a great British media technology success story and this deal opens up exciting new territories for us. We have enjoyed a strong working relationship with Panasonic over the past six years – Panasonic was the first manufacturer to launch IDTVs with Freesat built in, so the deal for Freetime is a natural and exciting evolution of our partnership.”

Freesat’s added 31,000 new homes following Q4 13, taking its base to over 1.8m.

You may also read!

Novy scoops two IF Design Awards

Novy’s Pureline PRO Intuitive Ceiling Hood and its Phantom 130cm Recirculation Island Hood have each been recognised with an

Read More...

Immerse yourself in your sound with Sony’s new noise cancelling headphones

Sony has announced the newest edition of its award winning 1000X series – the WH-1000XM5 wireless, noise cancelling headphones. The

Read More...

Digital radio listening reaches new record

Digital listening share has increased to a new record of 67.9%, up from 64.5% in Q4 2021, boosted by

Read More...

Mobile Sliding Menu

©2021 Innovative Electrical Retailing. Datateam Business Media Limited. All rights reserved.
Registered in England No: 1771113. VAT No: 834 8567 90.
Registered Office: 15a London Road, Maidstone, Kent ME16 8LY
open