ONS: year-on-year electricals sales boosted by Black Friday

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The Office for National Statistics (ONS) has revealed that the Black Friday sales have led to a significant increase on the quantity of household appliances bought by consumers, compared to the same period last year.

The report noted: ‘November 2014 saw a large increase in the quantity bought of electrical household appliances in particular, which increased by 32.0% compared to November 2013 and is the largest growth since records began. Feedback from retailers in this sector suggested that ‘Black Friday’ had a significant impact on sales.’

It is added that there has been underlying growth in all components of household goods stores throughout 2014. This growth continued into November 2014 with the year-on-year quantity bought increasing by 16.8% and the amount spent by 13.8%. A possible reason cited for this was the increase in housing sales throughout early 2014.

Source: Monthly Business Survey - Retail Sales Inquiry - Office for National Statistics
Source: Monthly Business Survey – Retail Sales Inquiry – Office for National Statistics

However, the report also noted that average weekly spending online in November 2014 was £753.4 million, an increase of 12.9% compared with November 2013. This increase is again in part due to ‘Black Friday’ which was not included in the November 2013 data.

The online spend in household goods stores increased by 38.4% compared with October 2013. This was the highest year-on-year spend in this store type since November 2009 when it increased by 43.2%. The largest contribution to this growth came from electrical appliance stores, ONS revealed.

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