British TV Furniture company Off The Wall is set to implement the next stage in their strategy for growth this autumn. No less than three new product ranges will be launched (more details next month!) offering stylish designs,
TV and Soundbar integration and space saving consumer benefits together with highly competitive price points and retail margins. Plus, with the recent Olympic success helping to boost consumer confidence, buying from a British manufacturer is more important than ever from both trade and consumer perspectives. This wider product portfolio will demand increased focus within their core independent and department store channels, so Off The Wall is also investing in areas such as sales and marketing to merchandising and training.
Oliver Mitchell, Director quotes “This is an exciting time for our company as although the market has been tough, we’ve been fortunate enough to maintain growth and now with our new products that target the latest TV and Audio trends, we’re confident of increasing our share of the TV furniture market even further this year”.