New website offers Sound Advice to CE shoppers

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A new consumer electronics website will point shoppers in the direction of their local, specialist retailer so they can get premium product information and demonstrations and, ultimately, purchase what they’re looking for. The service is free to both customers and retailers.

The site, which launches this week is called Sound Advice – and features reviews and ratings of the best premium consumer electronics products by some of the UK’s – if not the world’s – top tech writers.

It will also offer a unique and personalised service, giving buyers access to the reviewers who will provide tailor-made advice, free of charge.

Sound Advice will have around 100 premium hi-fi and home cinema product reviews at launch – both in written and video format. This will be updated as new products are launched, with 150 reviews by the end of the year.

There are 12 categories on the site, including amplifiers, AV receivers, CD players, headphones, projectors, soundbars, stereo speakers, surround sound speakers, turntables, TVs and wireless speakers.

Only premium products will be featured – in the main those that sell for £500 or more.

Each product has been recommended by a panel of seven independent and trustworthy reviewers: John Archer, Verity Burns, Andrew Everard, Simon Lucas, Rahiel Nasir, Ed Selley and Steve Withers.

As well as reviewing, the experts are on hand to offer personalised advice to the website’s subscribers through an online consultation booking service, which is free. This is a world first for the consumer electronics sector.

The reviewing process is the same for every product – those that are reviewed and don’t meet the experts’ criteria do not appear on the site. Hence everything that appears comes with a recommended tag.

Visitors to the site will be put in contact with their local, specialist retailer for demonstrations, further information and to make a purchase.

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